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Neojets

Neojets help private jet companies digitally transform and seize economy of scale with next-gen technology and shared-services in business aviation.

TIMELINE

2 years

Industry

Private jet rental

OVERVIEW

Neojets onboarding process was causing friction for high-end clients. Nothing kills a premium experience faster than making someone ask for instructions.

The challenge was to simplify onboarding while reinforcing the brand’s sense of exclusivity and trust. My solutions needed to streamline how value was communicated, unify visual and interaction patterns, and reduce the time required for clients to complete the process.

SUCCESS CRITERIA

Measured impact focused on both efficiency and brand perception:

Reduction in total onboarding time.

Increase in conversion from landing page to completed onboarding.

Growth in mobile app adoption and repeated usage.

[User journey map highlighting drop-oﬀ points]

Problem deep-dive

Through structured interviews and internal sales mapping, I identified key pain points:

Onboarding was too lengthy.
Information was unclear.
Clients relied heavily on sales calls for clarification, increasing cycle time and drop-offs.

"I often felt stuck waiting for a sales call just to understand the basics. It

slowed down my decision-making."

— Executive client

Time is the real currency here, not the jet.

[User journey map highlighting drop-oﬀ points]

Problem deep-dive

Through structured interviews and internal sales mapping, I identified key pain points:

Onboarding was too lengthy.
Information was unclear.
Clients relied heavily on sales calls for clarification, increasing cycle time and drop-offs.

"I often felt stuck waiting for a sales call just to understand the basics. It

slowed down my decision-making."

— Executive client

Time is the real currency here, not the jet.

[User journey map highlighting drop-oﬀ points]

Strategic visual direction's workshop

I conducted more interviews, this time with a select group of high-end clients, focusing on the discovered pain points and time expectations.

Collaborating closely with the sales team allowed us to map the decision and onboarding journey, identifying bottlenecks and friction.

[User journey map highlighting drop-oﬀ points]

Strategic visual direction's workshop

I conducted more interviews, this time with a select group of high-end clients, focusing on the discovered pain points and time expectations.

Collaborating closely with the sales team allowed us to map the decision and onboarding journey, identifying bottlenecks and friction.

Design Strategy

I defined a decision framework focusing on:

Information hierarchy emphasizing key value propositions upfront.

Consistent brand expressions through typography, color palette, and UI components.

Modular, scalable design system adaptable to web and mobile.

[DESIGN SYSTEM PREVIEW]

This framework guided design reviews and iterations, ensuring alignment with

business goals and client expectations.

Concept development

Sketches and low-fidelity wireframes explored landing page layouts and client area flows

[LANDING PAGE AND MOBILE WIREFRAME]

Concepts emphasized streamlined content, intuitive navigation, and premium visual elements aligned with the brand.

Focused on reducing onboarding steps and simplifying CTAs.

Explored mobile-first design to boost app engagement.

Prototyping

I developed interactive prototypes to validate design assumptions. User feedback was overwhelmingly positive, highlighting improved clarity and reduced need for sales calls.

[FIGMA PROTOTYPE WEB LINKS]

"The new layout made it easy to grasp the service quickly . I didn’t need to call anyone to get started."

— Executive client

FIRST STEPS

I focused directly into understand the main users and how their insecurities should be addressed.

FIRST STEPS

I focused directly into understand the main users and how their insecurities should be addressed.

Impact and metrics

Only the fine-tuned

best works.

+$2M revenue

8 new contracts

60 to 25

-35 min onboarding time

+25%

Mobile app downloads

LEARNINGS…

By dealing with high-end clients, they expect clarity, speed, and a seamless experience.

By mapping the full decision and onboarding journey, I was able to translate business goals into a clearer narrative for users.

More importantly, this work highlighted that luxury it’s about confidence, ease, and intentionality.

Thanks for reading!